Red Underwear on New Year’s Eve: A Tradition of Love and Luck (Part 2)

As midnight approaches and the countdown begins, there is one tradition that has captured imaginations across centuries and continents: wearing red lingerie to welcome the New Year. At first glance, it may seem like a simple choice of colour, but it carries a story, a ritual, and a quiet power.

Red has long been a symbol of life, energy, and desire. In Italy, as far back as the Roman Empire, red underwear represented prosperity and fertility. It was more than fashion; it was a promise, a small talisman against uncertainty and a declaration of hope for abundance. Over time, this tradition spread through Europe and reached Switzerland, carrying with it the shared wish for a bright, joyful year ahead. Across the world, in Chinese culture, red represents luck, success, and abundance, a colour that protects, energizes, and inspires.

A particularly charming superstition suggests that red lingerie should be gifted rather than bought for oneself, allowing the act of giving to carry luck forward. Whether followed literally or embraced playfully, slipping into red lingerie at midnight is an intimate way to step into the New Year with intention, confidence, and vitality.

Imagine the quiet moment before the fireworks, the first clink of a glass, the hum of voices, the anticipation of the year ahead. In that instant, red lingerie becomes more than fabric. It is optimism, courage, and passion folded into a single gesture. It is a celebration of self, a reminder that every new beginning starts from within.

At Intensify Me, our red creations are designed and produced in Brazil, carrying the spirit of empowerment and celebration with them. Whether worn as part of a ritual, a gift, or a playful expression of confidence, each piece invites you to enter the New Year fully embodied, fully seen, and fully alive.

Because in the end, wearing red on New Year’s Eve is more than superstition. It is a story, a ritual, and a celebration of life’s endless possibilities, a reminder that hope, passion, and love can always be carried forward, from one year to the next.