About Carina Baldi

From healthcare to fashion, with curiosity at the centre.

My name is Carina Baldi. For nearly two decades, my professional life was in healthcare, working internationally and alongside people from different backgrounds, disciplines and cultures.

It may seem far removed from fashion, but much of what I learned during those years remains at the heart of what I do today: listening, asking questions, understanding what people need and recognising that there is rarely one answer that works for everyone.

I was born in Brazil and have made Switzerland my home. Moving between countries and cultures has shaped the way I see beauty, style and the different ways women express themselves.

A Different Chapter

In 2018, I became a mother.

Motherhood changed my relationship with many things, including my own body and the way I dressed. After more than three years of breastfeeding, lingerie had become almost entirely functional. Nursing bras did what I needed them to do, but somewhere along the way I had stopped thinking about what I actually enjoyed wearing.

During a period spent in Brazil with my daughter, I discovered Intensify Me in São Paulo.

I tried the pieces first simply because I liked them.

Then I started wearing them.

And bringing them back to Switzerland.

A few pieces became many. Lace petticoats, bras and bodysuits found their way into my suitcase each time I travelled between Brazil and Europe.

What interested me wasn't only how they looked. It was how naturally they became part of the way I dressed.

From São Paulo to Basel

Eventually, I began asking a different question:

Why couldn't I find pieces like these in Europe?

That question led to conversations with Priscila Gomide, the founder and designer of Intensify Me, and in 2023 I brought the brand to Europe.

What started online eventually needed a physical home.

In December 2024, I opened Intensify Me Boutique in Basel.

The Boutique

What I value most about the boutique is something I couldn't fully anticipate when I opened it: the conversations.

A woman might come in looking for a bra to wear beneath a particular dress. Another wants to know whether she can wear a bodysuit as a top. Someone else simply wants to try something she would never normally choose.

Those conversations have shaped the boutique as much as the collections themselves.

I don't believe there is one way a woman should dress, or one version of what is beautiful, feminine or sensual.

Sometimes the most useful thing we can do is offer possibilities.

Today

Intensify Me Boutique brings together many parts of my life that once seemed unrelated: Brazil and Switzerland, creativity and practicality, my interest in people and my curiosity about how clothes become part of our lives.

It has also given me the opportunity to work closely with women—from the team in Brazil who create our pieces to the women I meet every day in Basel.

I am still learning from all of them.

And perhaps that is what I enjoy most about this chapter.

Carina Baldi
Founder, Intensify Me Boutique