Intensify Me Boutique made its Zurich Fashion Week debut on 8 February 2025, presenting its collection on the frozen lake of St. Moritz.
The runway brought together signature pieces and new designs, exploring the space between lingerie and clothing — pieces created to be seen, layered and worn beyond their expected context.
It marked the beginning of a new chapter for Intensify Me Boutique, bringing Middlewear® to the runway for the first time.