Sustainability

Sustainability means something different to everyone. For us, it’s not about perfection, it’s about making a real, positive impact through the way we create and offer our products. Here’s how we put our commitment into action:

Ecological Dyeing

Traditional dyeing processes consume vast amounts of water and often produce toxic waste that harms local ecosystems. That’s why we partner exclusively with CETESB-certified dyeing companies in São Paulo, ensuring responsible management of all liquid and solid waste—because sustainability starts with every step of production.

Our Dyeing Process

• Water Treatment: 50% of the water used is treated, while the remaining 50% is repurposed for cooling dyeing machines and flushing toilets. Treated water is disposed of according to CETESB standards.
• Solid Waste Management: All solid waste is collected and responsibly disposed of by a CETESB-registered company.

Traced Raw Materials

We are committed to sourcing raw materials that align with our high sustainability standards. While most are sourced nationally, we also carefully trace the origin of imported materials to ensure they meet our ethical and environmental criteria.

Other Sustainable Actions

• Eco-Friendly Packaging: Our lingerie comes in reusable filo bags that double as lingerie holders.
• Plastic Reuse: We extend the lifespan of plastic in our stock, reusing it until it’s no longer viable.
• Upcycling: Production leftovers are repurposed into new designs, making sustainable fashion more accessible.
• Timeless Designs: We promote mindful consumption with a collection of permanent, seasonless pieces.
• Fair Trade & Conscious Design: We uphold fair trade principles and prioritize ethical, responsible craftsmanship.

By embracing sustainable and ethical practices, we aim to make a meaningful impact on both the environment and our community. Every piece of INTENSIFY ME lingerie reflects our commitment to a more responsible and thoughtful future.