Meet Carina

I've always been curious about the world around me.

I'm a biologist and a researcher, and I've spent almost twenty years working in healthcare. Science has always fascinated me, but there's so much more that captures my interest.

I enjoy asking questions, understanding how things work, meeting people and discovering different ways of seeing the world.

What I never imagined was that one of these discoveries would lead me to open a boutique in Basel.

During a stay in Brazil, I came across Intensify Me, a lingerie brand that made me look at femininity and personal style differently.

I began experimenting with its pieces, wearing lingerie as part of my everyday wardrobe and finding new ways of expressing myself through clothing. There was something wonderful about wearing something simply because it made me feel good.

I wanted other women to experience that feeling, too.

And so, in December 2024, I opened Intensify Me Boutique in Basel.

I wasn't sure what it would be like to have a boutique of my own. What surprised me was how much I enjoy it.

I love hearing the stories of the women who visit, learning about their different perspectives and seeing how differently each woman approaches what she wears. Some of our conversations stay with me long after they've left.

I've always been drawn to experiences that make me see or feel something differently. A place I've visited, time spent in nature, a conversation, a beautiful piece of art.

And sometimes, I come across a designer, an artist or an object that really captures my attention. I find myself wanting to know more about the person behind it, the thinking that went into it and how it was made.

I wanted to share these discoveries, too. And I wanted my boutique to have room for them.

That's how MABUYA by Carina Baldi came to life.

Intensify Me is still here, alongside other creations that have caught my attention and found a place in my heart.

If you're ever in Basel, come by the boutique. I'd love to meet you, hear your story and perhaps discover something new from you, too.

Carina Baldi