The frozen expanse of Lake St. Moritz was transformed into adazzling runway for the first-ever Fashion Show on Ice, presented by ZurichFashion Week. Against the breathtaking winter backdrop of the Engadin Valley,this extraordinary event fused fashion with the raw beauty of nature. INTENSIFYME made its debut on this icy stage, unveiling a collection that honored ourmost beloved designs while introducing new creations inspired by the eleganceof the Alpine winter. Each piece brought life and warmth to the frozen catwalk,redefining sensuality in the heart of the snow-covered landscape.